NewsInformation

As a company involved in the management of Koei Kyogi such as Keirin and in photo-judging, we are also working to promote sports as part of the industry that supports bicycle racing.
This certification recognized the company's efforts, such as establishing a scholarship program for university athletes and supporting the employment and activities of top athletes, and led to its selection as a model company.

➤For reference, our company announcement page: Certified as Tokyo sports promoting company in 2025
Tokyo Metropolitan Government website: 10 Tokyo Sports Promotion Model Companies Awarded for 2025!

■ JPF's Sports Promotion Initiatives

① Cultivating Cycing sports talent (scholarship system)
In 2025, we established a scholarship program for university rider.
The aim is to support the balancing of athletic activities and academic studies, as well as to create an environment that will lead to future career development.
Three scholarship students were selected in the first term, and they have achieved results on the competitive side, such as winning top prizes at the Japan Championships and Asian Championships.

② Supporting athletic activities through the employment of athletes
We employ athletes with the aim of promoting cycling and parasports.
In addition to supporting the athletic activities of athletes Tetsuki Kaji and Yurie Kanuma by accompanying them on expeditions and providing them with sports equipment, the company is also leveraging the experience and influence of athletes in its corporate activities.

[Employed Athletes]
・ Kisato Nakamura (former Japanese Track cycling member)
・ Tetsuki Kaji Kaji (paratriathlete)
・ Yurie Kanuma (Paracycling)

3) Supporting athletes' second careers
Kisato Nakamura represented Japan in cycling at the Tokyo Olympics. She retired from competitive cycling after National Championships that same year. After graduating from graduate school, she is now working as an employee of our company, where she uses her competitive experience to plan and run cycling classes and promote sports.
We are also working to create an environment where athletes can continue to play an active role in society even after they retire from competition.

4) Support for Sports Environment and Local Sports
As part of our support for sports for the physically challenged, we support bicycle competitions for the intellectually challenged and provide a training environment for them.
We are also involved in empowering the town sports by supporting sporting events in cooperation with local communities, such as sponsoring the "Mie Matsuzaka Marathon" held in Matsuzaka City, Mie Prefecture, where Matsusaka Keirin-jyo, which we are entrusted with managing, is located.

■ Comment from Representative Director Shuntaro Watanabe
Based on the philosophy of "Making cycling a major sport," we are working to promote sports through nurturing human resources involved in Cycing sports, supporting athletes, and local sports activities. Encouraged by this certification, we will further promote efforts to connect athletes, local communities, and society, spread the value of sports throughout society, and contribute to creating an environment where anyone can try sports.

▲ Shuntaro Watanabe Representative Director JPF Co., Ltd.

[Contact for inquiries regarding this matter]
JPF Co., Ltd.
promotion department (Contact: Oshima and Saito)
TEL: 03-6697-7166
Inquiry URL: https://www.jpf.co.jp/contact/press/