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About us
Thoughts in the logo
The symbol mark [infinity J], which has a motif of a Track, which is a field for Cycing sports, and their infinite possibilities. This logo design expresses the business development potential and strong driving force of JPF Co., Ltd. by combining the strength and lightness of “JPF”.
Corporate vision
To be a company which could provide chances to grow
Behavioral guidelines
- Maintain curiosity and a sense of awareness, and create change yourself.
- Instead of comparing yourself to others, focus on yourself and act with a sense of self-responsibility.
- Respect individuality and personality, and cherish yourself and your family.
CEO and exectives
Representative Director JPF Co., Ltd.
Shuntaro Watanabe
1990 Graduated from the Faculty of Law, Keio University
1996: Registered as a lawyer
2002 Tsubasa Law Office established
2005-2007 Part-time Lecturer, Keio University Graduate School of Law
In 2007, he became the CEO Japan Photo Finish Co., Ltd. (now JPF Co., Ltd.)
2013: Appointed as a mediator Cycling ADR center
Graduated from top sports management course graduate school of sports sciences Waseda university graduate school in 2014
Published his master's thesis, "Research on the role that Keirin-jyo should play"
2017: Japan Cycling Federation (Appointed Executive Director in 2021 - 2023)
In 2018, he became the Representative Director Japan Cycle Sports Promotion Association
2018-2021 Part-time Lecturer, Department of Community Policy, Shukutoku University
2019: Appointed director Japan Cycling Association (until 2025)
[Research on the role that Keirin-jyo should play]
Exectives list
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Managing Director
Tomoyuki Yoshikawa
general affairs department Manager
He joined the company in 2008. He was involved in on-site management at Keirin-jyo, and was promoted to General Manager of promotion department in 2013 producing department in 2015, after which he planning and sales. He was promoted to General Manager general affairs department in 2018 and Managing Director in 2020 (concurrently serving as Representative Director JPFagri Co., Ltd.). -
Managing Director
Kazuki Suzuki
Head of New Business Development Department
Joined the company in 2010. Initially involved in on-site management at Keirin-jyo, he later worked in startup department and producing department focusing on launching and growing new projects. Appointed Managing Director in 2020 (concurrently serving as Representative Director of PIST6 Co., Ltd., Ltd. and Representative Director Atarundesu Co., Ltd.). -
Managing Director
Yuhei Kuroe
Head of Koei Kyogi Operations Department
Joined the company in 2010. Engaged in on-site management at Keirin-jyo, and appointed as a director Japan Cycling Federation in 2019. Appointed as a director and executive director Japan Cycling Federation in 2021. Appointed as executive director in 2023. Served as vice president Japan Cycling Federation from 2023 to June 2025. -
Director
Hocheol Seong
Lawyer, in charge of Legal affairs
In 2008, graduated from Chuo university graduate school Chuo Law School. Registered as a lawyer (Daini Tokyo Bar Association) in 2009, joined Tsubasa Law Office in the same year, and joined Nozomi Sogo Law Office in 2018. Appointed as Director in 2020.
Executive Officer
Takashi Maruyama
Ikuo Tada
Yusuke Yoshida
Naohiro Hashiguchi
Auditors
Toshihiro Yoshii
*As of April 13, 2026
About us
- office/branch, branches, and sales offices are listed here.
- group companies and organizations
- supporting athletes
- Certificates etc.
- Certificate of appreciation, commendation, etc.
- Certificate of Japan Triathlon Union Official
- Appreciation letter from Japan Amateur Cycling Federation
- Certificate of allowing to offer races judging orders' method and device patent
- Information disclosure
- Certificate of company which promotes health
- Information disclosure based on the Act on Promotion of Women's Participation and Advancement in the Workplace
- Certificate of Design registration
- Announcement of the rate of men taking childcare leave, etc.
- Certificate of Tokyo sports promoting company
- General Employer Action Plan
- "Bicycle Promotion Company Declaration Project" Declaration Company Certificate
- Certificate of Trademark registration
- Sports Yell Company Certificate
- Security company sign
access
main office location
〒102-0071
2-4-11 Fujimi, Chiyoda-ku, Tokyo
TEL 03-3265-4851 (representative)
FAX 03-3239-4685
Nearest station
- 3 minutes walk from JR Iidabashi Station (Sobu Line)
- Tokyo Metro Iidabashi Station
(Tozai Line, Yurakucho Line, Namboku Line, Toei Oedo Line) 3 minutes on foot
fact book
See the fact book's PDF file in the tabs below
Corporate Book
The corporate book is available as a PDF file below.
You can check it out here.
