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About us
To the future we believed in
A future where you can live positively
to grasp with your own hands
Believe in your potential without fear of failure
with courage and action
Continue to boldly take on challenges without hesitation
We are JPF
Thoughts in the logo
The symbol mark [infinity J], which has a motif of a Track, which is a field for Cycing sports, and their infinite possibilities. This logo design expresses the business development potential and strong driving force of JPF Co., Ltd. by combining the strength and lightness of “JPF”.
Corporate vision
To be a company which could provide chances to grow
Management guidelines
- Always be an honest company
- Be a trustworthy service company
- Being a company that creates change on its own
- Being a company that respects individuality and character
Behavioral guidelines
- Showing appreciation to our customers, fans, and locals!
- Always fun! Bright! Honest!
- Keep curiosity and problem awareness, then act positively!
- Take care of yourself and your family!
CEO and exectives
Representative Director JPF Co., Ltd.
Lawyer of Tsubasa Law Office
Shuntaro Watanabe
1990 Graduated from the Faculty of Law, Keio University
1996: Registered as a lawyer
2002 Tsubasa Law Office opened
2005-2007 Part-time lecturer at Keio University Law School (former position)
In 2007, he became CEO Japan Photo Finish Co., Ltd. (now JPF Co., Ltd.)
2013: Appointed as Cycling ADR center arbitration committee member
Graduated Waseda university graduate school graduate school of sports sciences top sports management course in 2014
Published his master's thesis "Research on the role of Keirin-jyo"
2017: Executive Director Japan Cycling Federation (Appointed Director in 2021)
2018: Appointed Representative Director Japan Cycle Sports Promotion Association
2018-2021 Part-time lecturer, Department of Community Policy, Shukutoku University (former position)
2019: Appointed director Japan Cycling Association
[Research on the role that Keirin-jyo should play]
Exectives list
-
Managing Director
Tomoyuki Yoshikawa
general affairs department Manager
He joined the company in 2008. He was involved in on-site management at Keirin-jyo, and was promoted to General Manager of promotion department in 2013 producing department in 2015, after which he planning and sales. He was promoted to General Manager general affairs department in 2018 and Managing Director in 2020 (concurrently serving as Representative Director JPFagri Co., Ltd.). -
Managing Director
Kazuki Suzuki
Business Promotion Department Manager
Joined the company in 2010. Worked in on-site management at Keirin-jyo, and then worked in startup department / producing department to launch and grow new projects. Appointed managing director in 2020 (Atarundesu Co., Ltd. representative director PIST6 Co., Ltd. and representative director of Atarunsu Co., Ltd.). -
Managing Director
Yuhei Kuroe
General Manager management department
Joined the company in 2010. Engaged in on-site management of Keirin-jyo, and became a director of Japan Cycling Federation in 2019. Became a director and executive director Japan Cycling Federation in 2021. Became executive director in 2023. Became vice president Japan Cycling Federation from 2023 to June 2025. -
Director
Yoshihiro Kuba
startup department Manager
Joined the company in 2007. Became an executive officer in 2015, after which he was involved in new project planning as the head of startup department and was also involved in the wave pool business. He also serves as the representative director JPF Co., Ltd. -
Director
Hocheol Seong
Lawyer, in charge of Legal affairs
In 2008, graduated from Chuo university graduate school Chuo Law School. Registered as a lawyer (Daini Tokyo Bar Association) in 2009, joined Tsubasa Law Office in the same year, and joined Nozomi Sogo Law Office in 2018. Appointed as Director in 2020.
*As of July 8, 2025
About us
- Certificates etc.
- Certificate of appreciation, commendation, etc.
- Certificate of Japan Triathlon Union Official
- Appreciation letter from Japan Amateur Cycling Federation
- Certificate of allowing to offer races judging orders' method and device patent
- Information disclosure
- Certificate of company which promotes health
- Information disclosure based on the Act on Promotion of Women's Participation and Advancement in the Workplace
- Certificate of Design registration
- Announcement of the rate of men taking childcare leave, etc.
- Certificate of Tokyo sports promoting company
- "Bicycle Promotion Company Declaration Project" Declaration Company Certificate
- Certificate of Trademark registration
- Sports Yell Company Certificate
access
main office location
〒102-0071
2-4-11 Fujimi, Chiyoda-ku, Tokyo
TEL 03-3265-4851 (representative)
FAX 03-3239-4685
Nearest station
- 3 minutes walk from JR Iidabashi Station (Sobu Line)
- Tokyo Metro Iidabashi Station
(Tozai Line, Yurakucho Line, Namboku Line, Toei Oedo Line) 3 minutes on foot
fact book
See the fact book's PDF file in the tabs below
2022 Fact Book
2022 Factbook (English version)
2023 Fact Book
2024 Fact Book
2024 Factbook (English version)
2025 Fact Book
